I wrote up this sample Copyright FAQ (with help) intended to guide employees at work; the company was kind enough to let me share it. Let me know what you think.
COPYRIGHT FAQ
These Frequently Asked Questions have been developed to address the copying of another person’s words or other expressions.
Copyright protects “original works of authorship” from unauthorized use or reproduction. Generally speaking it covers virtually a
ll permanent forms of expression including writings, pictures, music, and objects. However, Copyright only protects the author’s expression not the author’s idea. Please see the Copyright FAQ for questions regarding the use of any documents or multimedia.
In contrast, Trademark law protects symbols, words, and devices that are used to mark goods and services in commerce. It is designed to prevent public confusion as to the source of the good. Thus Trademark law only protects the mark from being used in connection with the sale of a good or service. Please refer to the Trademark FAQ for questions regarding logos, symbols, slogans, and product and company names.
- May I make copies of an external article and pass them out to my group?
- No. You may not copy an article without a license or express permission to do so. There may be some instances where you can reproduce parts of an article, but simply copying an entire article is a copyright violation. Whether your reproduction is intended for internal or external circulation is irrelevant.This same rule applies to electronic documents. Emailing, forwarding, or posting an article or other work to a share drive is copying, and it is illegal without the author’s permission.
- The company may have purchased permission to copy. The company has purchased a license from Copyright Clearinghouse, which gives the company a limited license to copy and circulate within the company articles from certain named publications. You can visit the website for a list of publications – www.copyright.com – or contact Legal or Corporate Com for more information.
- I found an article I want to discuss with my group; may I email it to them?
- No. Emailing an entire article (e.g., a PDF) is the same as photocopying the article (see Question #1 above).
- However, you may copy the headline or a short relevant quote from the article and attach a hotlink to the full article. This is considered Fair Use (see Question #4 below), because you are essentially commenting on the article by telling your recipients, “Hey, this is a good/bad article, check it out.” And, your link will send more readers to the author’s website and potentially boost his or her revenues.
- Check for permission. Many articles and websites expressly give permission to forward the article. Check for a note at the bottom of the article.
- Copying an article is ok as long as I cite the source, right?
- No. As noted above, it is illegal to copy a copyrighted work without a license or the author’s permission, regardless of whether you cite the source. Copying and quoting another’s work is generally ok in school as long as you cite the source because quoting source material for an academic purpose is considered a “Fair Use” of the material, excepted from the general prohibition. The Fair Use doctrine also permits copying in certain commercial circumstances (see Question #4 below), but simply citing the source is not enough.
- May I quote portions of an article?
- Sometimes. In the commercial context, Fair Use allows you to copy small portions of external articles and include them in your own work. However there are several conditions:
(1) The reason WHY you are copying portions of the article is the most important factor. Your use of the copyrighted work must be “transformative.”
When taking portions of copyrighted work, ask yourself the following questions:
•Has the material you have taken from the original work been transformed by adding new expression or meaning?
•Was value added to the original by creating new information, new aesthetics, new insights, and understandings?
You are “adding value” if you use the copied portion to: criticize or comment on the work, criticize or comment on the subject matter of the work, or to support your own arguments, or parody the work.
If you are merely passing along the content of the article, you are infringing the author’s copyright.
(2) The possible financial impact of your use on the author is very important. Copying a work so you don’t have to buy it is illegal, but referencing its ideas is ok. Content published on the internet typically generates revenue by advertising to the site’s visitors; therefore hits on a website are equivalent to lost sales. This is why, if you want to forward an article that you found on line to others, the best practice is to copy the headline or a relevant sentence and include a hotlink to the full article.
(3) You must use as little of the external work as possible to make your point.
- Example: You find marketing materials online containing a short article on creative ways to manage angry customers. You may create your own summary or list restating the article’s ideas in your own words. But, you may NOT simply copy the article or quote it verbatim.
- Example: Several local newspapers publish articles complaining about service during a particular incident. You need to write an internal memo on the incident. You may copy the short specific portions of the articles that are relevant to your point and include the quotations in your memo along with a citation to the source. But, you may NOT simply copy an entire article and attach it.
- Can I use the facts and conclusions in a study or an article without violating copyright?
- Yes. Facts and ideas are not copyrightable, so you may use any factual information or factual conclusions you glean from a document. If the document contains any raw data, you may copy the data. However, you must be careful to copy only the raw factual data and not the author’s creative expressions, illustrations, or arrangement of the facts.
- Example: If this FAQ were an external article, you could copy the factual portions of it. The statements in the answers are pure facts (e.g., “Facts are not copyrightable…”) that may be copied. The questions and examples are creative expressions and illustrations that may not be copied.
- May I play a movie or song clip in my meeting?
- Yes, if it is a very short segment. There are several requirements:
- You may only play a brief clip; a good rule of thumb is 30 seconds for songs, 3 minutes for videos, or 10% of either, whichever is less.
- You must play the clip from a legitimate source – DVDs or official music videos on Youtube are ok, TV shows and songs that are pirated and posted online are not.
- Your use of the clip must be “transformative” (see Question 3). Using the clip to make a point, to comment on the subject, or make a parody that is transformative, as long as you use a very small portion.
- Do not use any clips in marketing efforts. Generally avoid using clips in meetings that include non-employees.
- Yes, if it is a very short segment. There are several requirements:
- May I use another company’s logo in my presentation?
- Sometimes. Logos are often protected under both copyright and trademark law. You may NOT use a company’s logo in connection with the sale of a good or service. See the Trademark FAQ for more information.
- If your use is not in connection with the sale of a good or service, you may use the logo as long as you meet the Fair Use requirements in Question #3.
- How do I know if a work is copyrighted?
- Assume all works are copyrighted. All that is needed for a copyright to attach is that a work be “original” and “fixed.” Generally speaking, anything written down is copyrightable. However, there are several things that cannot be protected: the idea behind a work or expression, facts, discoveries, and words and short phrases. Words and short phrases may be trademarked – if so, they can be used as long as you don’t use them to sell a product or service.
- Are private emails and letters protected by copyright?
- Yes. Technically speaking, what an individual types in an email may be an original work of authorship, and copyrightable. That said, copying or forwarding an email is generally allowed by Fair Use as long as you are continuing the conversation or making a comment on the content.
- Can I copy reports created by the US Government?
- Yes. Documents produced by the government are in the public domain.
- Are there any sources I should never copy from?
- Yes. If you pull an article from a special database or receive an article from a vendor, it is possible the article has been provided subject to special license or confidentiality terms that restrict reproduction or distribution. Common examples are market price periodicals, commercial database search results or software manuals. If you have questions regarding your ability to reproduce or distribute, ask the subject matter expert responsible for the source.
- What are the costs of copyright infringement?
- Very high. An infringed author can get damages as high as $150,000 per infringed work and any profits earned as a result of using the infringed work.
- When should I talk to Legal? Use your best judgment. As a rule of thumb, you should check with Legal if you want to quote an author’s work in a public document (such as a newsletter) or in any kind of marketing effort.





